Business Model: CityRun

Company Details:

Name: CityRun

Theme: Marathon training programs

Value Proposition:

CityRun is your go-to for top-notch marathon training programs in SG. Our experienced coaches will help you reach your fitness goals and conquer the streets with ease. Join our community and take your running to the next level. Sign up now and let's hit the pavement together!

Customer Segments:

• Beginner runners
• Experienced runners
• Athletes training for a marathon

Key Activities:

• Creating and designing marathon training programs
• Providing personalized coaching and support
• Organizing group runs and events
• Continuously researching and updating training methods

Key Resources:

• Experienced and knowledgeable coaches
• High-quality training materials and equipment
• Strong community of runners
• Access to popular running routes and events

Revenue Streams:

• Training program fees
• Event registration fees
• Sponsorship and partnerships

Cost Structure:

• Salaries for coaches and staff
• Rent and maintenance for training facilities
• Marketing and advertising expenses
• Cost of training materials and equipment

Customer Relationships:

At CityRun, we prioritize building strong relationships with our customers. We provide personalized coaching and support, organize group runs and events, and continuously communicate with our community to ensure their needs are met. We strive to create a trusting and supportive environment for all our runners.

Channels:

• Company website
• Social media platforms
• Email marketing
• Partnerships with other running organizations